Source:PR Newswire US
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study on life insurance search activity in 2009.
The study found that searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web to research policies.
In 2009, searches containing the term 'life insurance' grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance, demonstrating Americans' increased comfort and reliance on the Internet when shopping for complex financial services.
An analysis of the top insurance sites visited following searches including the term "life insurance" revealed that MetLife.com was the most frequented insurance site visited as a result of the search, with 5.8 percent of total search clicks (paid and organic) landing on MetLife.com. Read entire article.
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